Rev: Ithaca Startup Works
When three regional academic institutions join forces to focus on helping new businesses flourish, you know they are bound to be successful. In Ithaca, Cornell University, Ithaca College and TC3 all collaborated on creation of a new incubator to help spur the development of new businesses in the city. They asked Iron Design to help create a unified new identity for this new venture. Our suggestion was first to create a dynamic name that would reflect the high-energy atmosphere of the space, then tie in a simple and powerful brand logo, and connect all the audience touch points with a cohesive, elegant brand aesthetic. Like any good start-up, the identity continues to grow as signage rolls out and the website continues to get populated.