Butternuts Beer & Ale
Butternuts Beer & Ale is a successful craft brewery in Garrattsville, NY who makes some of the smoothest and most enjoyable craft beer we've ever tasted. As the popularity of their beers grew, there was a disconnect between the individual product brands and the core brewery brand. We helped them develop a more consistant and thourough identity for the brewery, so that at each audience touchpoint, the new logo and identity could shine through. First we refined the core beer can labels by adding more descriptive content about the beers, as well as the new brand logo. Then we re-launched the website to be responsive and display more content about the taproom and individual beers. We also helped develop new packaging for three new beers: Wardance Pale Ale, Bessie's Cream Ale, and Gravity Wagon, a new double IPA. With this update their brand system will now allow them to quickly and efficiently roll-out great beers as fast as their brewmaster dreams them up.
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