Better branding, by design.

Founded in 1993 in Ithaca, NY, Iron Design develops cohesive brand + web identities for small and mid-sized organizations. With a focus on establishing new brands and re-energizing mature ones, our work takes a long-term strategic approach to developing and enhancing our clients' business, with teams spanning brand & web strategy, identity & naming, packaging design and communications design.

Iron is devoted to de-mystifying brand development. We passionately involve our clients in the process to create communications materials that rise above the sum of its parts. We're confident you'll see the proof in the results. We've earned our success the old fashioned way » hard work.

6.15.16 // Iron Selected for National Packaging Makeover Competition

Five weeks ago, Iron Design was selected as a finalist to participate in Package Design Magazine's 13th annual Makeover Challenge. With this challenge, we are tasked with re-imagining Choice Organic T... more»

Five weeks ago, Iron Design was selected as a finalist to participate in Package Design Magazine's 13th annual Makeover Challenge. With this challenge, we are tasked with re-imagining Choice Organic Teas' packaged product via our unique, internal design process, including re-designing it's surface aesthetics, improving the brand story and content strategy, and re-configuring the functionality of the package. The challenge winner is based on public voting, so stay tuned for a link to online voting, opening July 8th! Be sure to use the twitter hashtag #17MOC. less»
12.18.14 // Corning Museum of Glass Expands with New Brand Update

We're excited to have helped the Corning Museum of Glass update their brand, including main museum logo and a range of sub-brand marks and materials to coincide with the Museum expansion, due to open ... more»

We're excited to have helped the Corning Museum of Glass update their brand, including main museum logo and a range of sub-brand marks and materials to coincide with the Museum expansion, due to open in 2015. We're proud to say our team worked along side other area designers Brian Dudla and Q Casetti in a super-group of local design talent for this project. A great way to help the Museum reach a new, more modern and stylish brand. less»
10.8.14 // Marietta Corporation launches new responsive website

Marietta Corporation, the oldest hotel amenities company in the US, just re-launched their marketing website, and we are proud to have helped. We created and developed a completely new custom site tha... more»

Marietta Corporation, the oldest hotel amenities company in the US, just re-launched their marketing website, and we are proud to have helped. We created and developed a completely new custom site that allows their web team to manage all online content, and deliver their unique brand aesthetic to all mobile and desktop platforms through one website. less»
10.8.14 // Rev: Ithaca Startup Works Launches

Rev, the new downtown Ithaca incubator, opened it's doors on Sept. 22 with our new identity fully unveiled. We are very excited to be involved in Rev's continuing roll-out as the website gets populate... more»

Rev, the new downtown Ithaca incubator, opened it's doors on Sept. 22 with our new identity fully unveiled. We are very excited to be involved in Rev's continuing roll-out as the website gets populated, space fills up and signage continues to get installed. Kudos to the team at Jon Snyder Architects who did a great job on the interior design integrating our brand colors and styles to make the space completely cohesive. less»
7.7.14 // Tranqulity Farms Launches New Winery

Tranquility Farms is a new winery & distillery that is currently under construction in Corning, NY. With a fall 2014 opening planned, we are excited to show-off their new brand and identity which will... more»

Tranquility Farms is a new winery & distillery that is currently under construction in Corning, NY. With a fall 2014 opening planned, we are excited to show-off their new brand and identity which will begin to be seen on signage and product labels as the launch gets closer. less»
7.3.14 // Cornell School of Electrical and Computer Engineering Magazine

Cornell University ECE's Connections Magazine spring edition is hot off the press. This 16 page newsletter is designed and art directed by our own Kim White, who worked with the incredible Stephanie D... more»

Cornell University ECE's Connections Magazine spring edition is hot off the press. This 16 page newsletter is designed and art directed by our own Kim White, who worked with the incredible Stephanie Dalton for the cover and interior illustrations for this issue. less»
7.3.14 // Nourishing Kitchens re-launches Their Grain-Free Granola

Our good friends at Nourishing Kitchens asked us to help re-brand their super-tasty Granola line to make it compete with other brands in their congested regional market in Oregon. After a quick resear... more»

Our good friends at Nourishing Kitchens asked us to help re-brand their super-tasty Granola line to make it compete with other brands in their congested regional market in Oregon. After a quick research and analysis process, we were able to launch the new brand design in 4 weeks, to capitalize on their window to hit the shelves late last fall. Stay tuned as this new product grows distribution to the North East. less»
1.31.14 // Collegetown Terrace Website Launch

Collegetown Terrace, the extraordinary new college housing complex in Ithaca, NY, has launched their new website, which we're very proud to have helped them create. Fully responsive, it allows the CTT... more»

Collegetown Terrace, the extraordinary new college housing complex in Ithaca, NY, has launched their new website, which we're very proud to have helped them create. Fully responsive, it allows the CTT team to market the new property, and help them fill their nearly 1200 beds. See more in our portfolio section, or check it out at collegetownterrace.com. less»
1.21.14 // Massage School Launches New Product Lines

The Finger Lakes School of Massage has launched their new line of oils and creams. We're very pleased to have designed the new line, and helped develop the systems for this new line to work across all... more»

The Finger Lakes School of Massage has launched their new line of oils and creams. We're very pleased to have designed the new line, and helped develop the systems for this new line to work across all four of the schools. These new products will be printed on state-of-the-art in-house digital technology to allow the staff to print and ship on demand from their new online store. less»
7.24.13 // Speakers Without Borders

A new brand logo hits the streets this week. We were invited to create a new logo for a worthy national non-profit focused on bringing engaging speakers to areas of the world often without access to w... more»

A new brand logo hits the streets this week. We were invited to create a new logo for a worthy national non-profit focused on bringing engaging speakers to areas of the world often without access to world class speakers. Designers Kim White and Sarah Luciano developed this new mark to capture the global conversations that will hopefully spring up at Speakers Without Borders events around the world. Congrats to our design team and the client. less»
4.19.13 // Hickey's Music Hits the brand 'note'

We're pleased to introduce the new Hickey's Music Center identity, soon to be rolled out in marketing and website and at the Fall Creek location. The new logo denotes the 'spot' for all things music.... more»

We're pleased to introduce the new Hickey's Music Center identity, soon to be rolled out in marketing and website and at the Fall Creek location. The new logo denotes the 'spot' for all things music. less»
10.26.12 // Hanford Mills Museum Updates Brand

Hanford Mills Museum, near Oneonta, has just soft-launched their new re-brand that the Iron team helped to create. We're excited to see this new identity come to fruition as the website rolls out, sig... more»

Hanford Mills Museum, near Oneonta, has just soft-launched their new re-brand that the Iron team helped to create. We're excited to see this new identity come to fruition as the website rolls out, signage begins to appear, and marketing hits the streets. Check out the site at www.hanfordmills.org less»
10.12.12 // Challenge Workforce Solutions Launches New Site

Congratulations to the entire Challenge team on the successful launch of their new brand and website. visit the new site: www.challengeworkforcesolutions.org to see their new identity.... more»

Congratulations to the entire Challenge team on the successful launch of their new brand and website. visit the new site: www.challengeworkforcesolutions.org to see their new identity. less»
7.6.12 // NYS Emerald Ash Borer Web Site

2012 Webpage Gold Award winner from the Association of Natural Resources Extension Professionals (ANREP) for the Emerald Ash Borer portal of the New York Invasive Species Clearinghouse website. The go... more»

2012 Webpage Gold Award winner from the Association of Natural Resources Extension Professionals (ANREP) for the Emerald Ash Borer portal of the New York Invasive Species Clearinghouse website. The goal for the web site is to be the one-stop resource for New Yorkers with questions about the Emerald Ash Borer. Visit the site at: http://www.nyis.info/eab less»
11.18.11 // Central Maryland School of Massage launches new site

The Central Maryland School of Massage has joined the Finger Lakes School of Massage family! We're pleased to have helped them get their new site designed and developed in record time. Their fresh new... more»

The Central Maryland School of Massage has joined the Finger Lakes School of Massage family! We're pleased to have helped them get their new site designed and developed in record time. Their fresh new identity is being rolled out over the next few months including new integrated logo and stationery and marketing materials. See their new site at www.teachingmassage.com and sign up for classes! less»
8.30.11 // Binghamton Philharmonic Launches New Site

We're pleased to have helped Binghamton Philharmonic develop their new website, which is now live, just in time for the new season. The new, revamped website will not only improve functionality for al... more»

We're pleased to have helped Binghamton Philharmonic develop their new website, which is now live, just in time for the new season. The new, revamped website will not only improve functionality for all users, but has a robust administration set of tools for the site administrator to load much of the content themselves. Plus, it now ties tightly to their new logo and brand! Check it out at: www.binghamtonphilharmonic.org less»
6.15.11 // Iron helps Cornell Cooperative Extension celebrate 100 years

This year marks the 100th year for Cornell Cooperative Extension, and we are proud to help them celebrate with a re-launch kit sent to extension offices all around the state. The box included a variet... more»

This year marks the 100th year for Cornell Cooperative Extension, and we are proud to help them celebrate with a re-launch kit sent to extension offices all around the state. The box included a variety of materials, including a pair of seed pots to reinforce the Cooperative Extension's goal to continue to grow with its members and regional offices. less»
6.14.11 // Human Dimensions website launch

The revamped website for Cornell University's Human Dimensions of Natural Resources has launched. The new site spotlights the interactions of human behaviors with our natural resources, and highlights... more»

The revamped website for Cornell University's Human Dimensions of Natural Resources has launched. The new site spotlights the interactions of human behaviors with our natural resources, and highlights workshops and conferences to help facilitate these relationships. Visit the new site: http://www.human-dimensions.org/ less»
6.8.11 // Cooperstown Music Fest website launches

The new website for the annual Cooperstown Summer Music Festival has launched. We are particularly proud of this project as it was our first collaboration with Milton Glaser, the creator of the CSMF i... more»

The new website for the annual Cooperstown Summer Music Festival has launched. We are particularly proud of this project as it was our first collaboration with Milton Glaser, the creator of the CSMF identity and charming cow logo. Check it out at http://www.cooperstownmusicfest.org/. less»
4.29.11 // Boyce Thompson Institute AR rolls off the press

We're excited that the 2010 BTI annual report just came off press this month. Titled 'Passion for Discovery', it is a great new vehicle to showcase the talents of the scientists and staff at BTI in It... more»

We're excited that the 2010 BTI annual report just came off press this month. Titled 'Passion for Discovery', it is a great new vehicle to showcase the talents of the scientists and staff at BTI in Ithaca, NY, and the excellent design work of designer Louis Johnson. less»
4.25.11 // Iron Design Wins Runner Up for Bio Plastics Logo Competiton

We're very proud to be acknowledged for Silas's entry in the Cereplast Bio Plastics Logo competition. Todd and Silas traveled to the Herman Miller Showroom in Santa Monica on Thurs. 4/21 to receive th... more»

We're very proud to be acknowledged for Silas's entry in the Cereplast Bio Plastics Logo competition. Todd and Silas traveled to the Herman Miller Showroom in Santa Monica on Thurs. 4/21 to receive the award for first runner up! Out of 1,500 entries, Silas was second only to the final winner, Laura Howard. See more on the event here: http://www.youtube.com/watch?v=kN08dQYHDns less»
2.17.11 // Industry Bio Plastics logo competition

The Iron Design brand team recently submitted 5 entries in the Cereplast logo competition to create a new universal industry logo for environmentally friendly bio plastics. With over 1,000 different s... more»

The Iron Design brand team recently submitted 5 entries in the Cereplast logo competition to create a new universal industry logo for environmentally friendly bio plastics. With over 1,000 different submissions, site visitors were able to vote and narrow the entries to the top 200. Two of Iron's original five made the cut, and we're awaiting the final judging, which happens in April. Stay tuned... less»